Sara Basile, Product Director at XTM International, joins Host María Roa for an enlightening conversation on the cutting-edge advancements in localization technology and the role of AI in transforming global communication. Sara's extensive background in the industry, coupled with her passion for languages and innovation, made for an engaging and informative discussion.

A Journey of Passion and Innovation

Sara Basile's journey into the world of localization began at a young age. Growing up in Italy, she was fascinated by foreign languages and cultures. This early interest laid the foundation for her future career. Sara's move to Germany at age 20 marked the beginning of her professional path in the localization industry. She became a translator and eventually transitioned to project management roles at various global enterprises.

Her current role as Product Director at XTM International allows her to merge her love for languages with her passion for technology. At XTM, Sara leads product operations and owns the strategic product vision, ensuring the company's solutions meet and exceed customer expectations.

The Power of XTM Cloud

XTM International, founded in 2002, has been at the forefront of providing enterprise technology solutions to meet the demands of globalization. The company's flagship product, XTM Cloud, is a translation management system that leverages advanced linguistic technology, intelligent automation, and AI to help enterprises scale their global operations.

Sara shared her insights on how XTM Cloud empowers businesses to update and localize large volumes of content quickly and easily. By integrating AI-driven features and maintaining a customer-centric approach, XTM Cloud ensures businesses can enter global markets faster than their competitors.

Balancing Customer Needs with Technological Advancements

Sara explained that one of the key challenges in product development is balancing customer needs with rapid technological advancements. At XTM International, customer feedback is at the heart of its innovation process. The company has implemented several tools, such as the Wishlist platform, where users can submit and vote on feature requests. This feedback is crucial in shaping the product roadmap and ensuring that XTM Cloud continues to address real-world problems effectively.

Responsible AI: A Commitment to Security and Transparency

Responsible use of technology is paramount in the era of AI. Sara highlighted XTM International's commitment to responsible AI, emphasizing its four key principles: empowering customers to scale, guaranteeing transparency, keeping data safe, and making itself accountable. These principles ensure that AI features are developed with the highest security and customer-centric standards.

Fostering Collaboration Across Teams

Sara also emphasized fostering collaboration among diverse teams, including developers, engineers, and customers. By involving different stakeholders in the product development process, XTM International ensures that its solutions are robust and meet the needs of a wide range of users.

Looking Ahead: Trends and Innovations in Localization

Sara foresees significant changes driven by AI and machine learning as the localization industry evolves. She discussed how the accessibility of AI tools like GPT has democratized content generation, enabling more users to leverage multilingual capabilities without deep localization expertise. This shift decentralizes localization responsibilities and pushes for more user-friendly and interoperable solutions.

Exciting New Developments at XTM International

Sara shared some exciting updates from XTM International, including the release of XTM Cloud 13.7. This latest version introduces improvements in AI-powered features, a redesigned workflow editor, and 300 new languages. The company is also expanding its XTM Academy, an on-demand e-learning platform that helps users quickly get up to speed with XTM Cloud's capabilities. XTM International is undergoing a rebranding process following recent acquisitions, further solidifying its position as a leader in the localization technology space.

Join the Conversation

For those interested in learning more about XTM International's innovative solutions and staying updated on industry trends, Sara invites everyone to visit their website, sign up for webinars, and connect at upcoming events like Tekom and LocWorld.

Sara Basile's insightful discussion underscores the pivotal role of technology in shaping the future of localization. With leaders like Sara at the helm, XTM International is poised to continue driving innovation and helping businesses navigate the complexities of global communication.

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