In this episode, guest Ulrika Fuchs joins host Simon Hodgkins. Ulrika is an experienced localization professional with proven strong leadership skills and a track record of building high-performing teams of motivated individuals. She is an active contributor to the localization community. A former Women in Localization volunteer,  Ulrika works as a Product Marketing Manager at Vista.

Vista has moved to a remote-first model, focused on asynchronous collaboration. We discuss the benefits of this model and why Vista decided to focus on it? The discussion shares Ulrika’s views on what impact technology will continue to have on the localization industry. During this episode, we look into the transition from a career in localization to a product marketing position. In her current role, Ulrika is the owner of one of the company's product lines, owning and delivering against a product roadmap - from portfolio definition and maintenance based on market research to site experience, product quality, and P&L cost optimization.