In this episode, guest Bobby Power joins host Simon Hodgkins. Bobby is the creator and publisher of Go Wild Magazines. Seven Tourism & Food magazines throughout different and individual tourism regions in Ireland. Go Wild Tourism Wild Atlantic Way, Go Wild Northern Ireland, Go Wild Dublin, Go Ancient East, Go Wild Food Experience, Go Wild on the Lakes, and the latest title Go Wild Staycation. 

Bobby and the team will be launching a new Go Wild Coast to Coast Food title with Editor Dee Laffan and a new Go Wild Irish Spirits title in 2022. We discuss why Bobby came to be in the magazine publishing business and how he developed the idea of publishing magazines only focused on Irish food and tourism. 

We dive into the subject of digital publications dominating over printed ones and how Bobby is proving this is not the case, with seven printed magazines at the time. He shares his recipe for success and how print and digital work alongside each other, including a big launch into major retail chains.

We discuss how ‘Go Wild Food Experience’ was rated the best food tourism magazine globally by judges at the Gourmand world awards in China and the successful ‘A Day in the of Life of’ series.